IT’S THE ENVIRONMENT, STUPID

During the 1992 Presidential campaign, Bill Clinton famously proclaimed, “It’s the economy stupid!”

More recently, Bruce Lipton, in his landmark book, “The Biology of Belief,” borrows the idea. He decries, “It’s the environment, stupid!” Lipton’s mantra flies in the face of conventional wisdom in the field of biology. But now, with the fast-emerging field of epigenetics, Lipton and others are being vindicated in their view of what matters most in life and health.

EPIGENETICS AND THE ENVIRONMENT

Epigenetics, which means outside of, or above genetics, is a fast-growing field of biology that places the environment first. In a nutshell, epigenetics explains our genes’ ability to adapt to their surrounding milieu. For Lipton and an increasing number of science experts, epigenetics is the prime mover in determining our health.

HUMAN GENOME

Ever since the immense publicity and popularity of the Human Genome Project (1989-2003), most of us have been captivated by the notion of understanding the mysteries of life through the mapping of the human genome. There is infinite appeal in vesting power in our own DNA in determining health. We wanted to believe that by understanding the human genome, it would explain and predict our state of our health and susceptibility to disease.

Yet, Lipton points out that only about 2% of our own DNA is actually involved in passing along traits and propensities. Another 80% of our DNA, once referred to as “junk,” actually is crucial in orchestrating the intricate dance of health and life. Why? Because this non-coding DNA responds and adapts to changes in our environment. It then shape-shifts intricate cellular responses to threats and stresses posed from the outside of the organism. This organizing DNA helps us cope and adapt to the changing world around us!

The exciting field of epigenetics is rapidly tipping conventional wisdom on its ear. In so doing, it explains why disease is neither predestined by genetic code; nor is health guaranteed by our own particular DNA. We are not fated to suffer from disease. Rather we hold the promise of health within our own hands.

Heroics embraces the power of the environment in shaping our health. Our primary focus at Heroics is in balancing our health with our environment in our brave new world.

But it’s also about taking action. Our goal at Heroics is to take a journey together to discover and share what we can do about our health by taking concrete action and making good choices. Check out the Heroics Challenge™ for ideas on how to transform your own health.

At Heroics, we aim to identify and provide real solutions to help resolve negative health impacts that arise from our diet, lifestyle and environment. In the world of biology, these three really boil down to the environment of our cells. In the end, just like Lipton says, “it’s the environment, stupid!”

Find out more about epigenetics and the environment’s impact on our health. Buy Bruce Lipton’s new book, “The Biology of Belief.”

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